On 28 December, the 2025 Huangpu Marathon kicked off, with 20,000 runners gathering in the Guangzhou Development District and Huangpu District to pace the dynamic charm of the city with their footsteps and enjoy the event’s appeal of "Run Towards Happiness in Huangpu" while running. As a sponsor of the event, Blue Moon supported the event by leveraging its professional advantages in fabric care and personal hygiene, accompanying athletes with its professional cleaning solutions and empowering them to run freely and enjoy a clean and healthy sports experience.

Blue Moon Partners with Huangpu Marathon for Seventh Year, Empowering Runners with Professional Cleaning Solutions for an Enjoyable Run

The Guangzhou Huangpu Marathon, the first district-level full marathon in Guangzhou, has been recognized as a "World Athletics Elite Label Road Race" [designation/status]. Renowned for its unique course design, it has established itself as a highly influential marathon brand event across Guangdong Province and even the entire South China region. This year’s event continued the theme of "Run Towards Happiness in Huangpu", showcasing Huangpu District’s development momentum and urban identity as an "innovative, vibrant, and happy town". As a signature event of Guangzhou Development District and Huangpu District, the Huangpu Marathon not only serves as a showcase for the region’s sporting spirit, but also as a shining emblem promoting public health and elevating the city’s image.

This year marks Blue Moon’s seventh year as an "event sponsor" for the Guangzhou Huangpu Marathon. As a leading brand in China's daily chemical industry, Blue Moon provided participating runners with two products: Blue Moon Sports Liquid Laundry Detergent (for quick-dry fabrics) and Jingxiang Foaming Body Wash (refreshing).

The Sports Laundry Detergent (for quick-dry fabrics) not only cleans garments effectively but also eliminates sweat odor, preventing lingering smells. It addresses the issue of reduced sweat-wicking and quick-drying performance in fast-dry apparel after multiple washes by incorporating fabric conditioning agents to preserve their rapid-dry properties, delivering a dry, comfortable wearing experience for runners.

To ensure that runners enjoy a relaxing and pleasant post-race shower, Blue Moon specially developed an innovative personal hygiene product — Jingxiang Foaming Body Wash (refreshing). This body wash delivers over 10 million micron-bubbles per pump, creating a rich, creamy lather that spreads effortlessly for a comfortable shower experience. The product also fully embraces the concept of "speed". It features an easy‑rinse formula with scientifically balanced surfactants, allowing the foam to wrap around dirt and be rinsed off in one go. This not only achieves "quick wash, quick rinse" during showering, but also delivers a "quick refresh and quick moisturization" effect. Skin feels neither dry nor slippery after washing, thanks to its gentle and non‑irritating formula. It not only gives runners a post-race shower that feels quick, refreshing, clean, and moisturizing, but also delivers the emotional benefits of fun, joy, relaxation, and healing, enabling runners to enjoy a new, clean, and healthy sports experience.

It is worth mentioning that Blue Moon strives to allow every household to enjoy cleanliness, health, comfort, dignity, and happiness, and is committed to helping consumers tackle various cleaning challenges more easily. From its High Performance Liquid Laundry Detergent, which has faithfully served millions of Chinese households since 2008, to its Supreme biotechnology liquid laundry detergent Concentrated Plus, which has redefined what “Remarkable Laundry Technologies for the Future" means by pioneering a new era of cleaner, more convenient, effortless, and eco-friendly washing, to its Jingxiang Foaming Body Wash, which reinvents the bathing experience with 12 key features including rich foam, quick wash and rinse, refreshing smoothness, and a non-dry and sticky finish, the Company has continued to embody innovation and showcase its technological strength as an industry leader.

Supports development of local cultural and sport sectors, Contributes to construction of a healthy China

Over the years, Blue Moon has actively supported the development of China’s cultural, arts, and sports sectors, actively responding to the Healthy China initiative and the National Fitness Program. In addition to providing products to those joining the event, Blue Moon also actively took part in the race, with over ten employees competing in the full and half marathons. Their vigor and courage shone through as they charged ahead, creating a lively and inspiring scene along the course.

Blue Moon also actively fulfills its social responsibilities, contributing to the construction of a Healthy China and vigorously supporting public welfare causes. Beyond supporting the Huangpu Marathon, Blue Moon has partnered with the International Graduates & Youth Art Fair (IGAF) for 12 consecutive years, helping new generation artists pursue their dreams and supporting the healthy development of youth culture and art in China. The Company has also collaborated with the All-China Women's Federation for 25 consecutive years to host the "Blue Moon Hand Wash Cup Little Health Angel" campaign (“蓝月亮洗手液”杯健康小天使活动), promoting health knowledge among children and families. For 13 consecutive years, Blue Moon has co-organized the "Wise Women - My Home, My Choice" event series (“智慧女性 我的家居我做主”家生活系列活动), guiding millions of households toward a high-quality, clean, and healthy lifestyle. At the same time, by sponsoring the Chengdu FISU World University Games and launching public welfare initiatives such as the "Scientific Laundry China Tour" (“科学洗衣中国行”)in collaboration with sports events, the brand conveys its professional cleaning expertise while elevating its social warmth and community-oriented image.

Blue Moon’s partnership with the 2025 Huangpu Marathon not only marks the successful completion of a major sporting event, but also reflects the Company’s dedication to improving the quality of life through professional cleaning expertise and supporting the development of China’s cultural and sports sectors. Looking ahead, Blue Moon will continue to venture deep into the cleaning product realm, holding fast to its commitment to "providing cleaning solutions with heart and soul". It will also continue to improve and innovate its R&D capabilities in its bid to provide superior products and services that make everyday living easier and better for consumers.