On 21 March, the 2023 Graduates Art Fair Wuhan, China, backed by Blue Moon as its chief sponsor, was officially unveiled at Wuhan International Conference & Exhibition Center. As a renowned youth arts project in China, the introduction of the Graduates Art Fair in Wuhan has attracted great local attention and support, establishing itself as an annual youth arts event in the city.

Adhering to the original intention of nurturing the development of future creativity in China and supporting the development of culture and sports, Blue Moon has been the principal sponsor of the Graduates Art Fair for ten consecutive years since 2014. This partnership has provided nearly 5,800 artists with the opportunity to showcase around 18,000 artworks in a professional art museum setting, allowing young artists to gain greater visibility, showing the Group has supported the healthy development of youth arts in China by taking concrete action.

Graduates Art Fair Launched, Blue Moon Helps Young Artists Set Sail to Live Their Dreams

The 2023 Graduates Art Fair Wuhan, China, spans an exhibition area of 16,000 square metres and runs for six days, from 21 to 26 March. This year's fair encompasses nearly all existing fine art categories from art schools, including Chinese painting, oil painting and sculpture. It has received an enthusiastic response, with 5,662 art students and young artists from 365 domestic and foreign educational institutions submitting 31,861 works of art. Apart from the active participation of fine arts students from top art schools and comprehensive universities in China, the fair has also attracted students from national art academies in the United Kingdom, the United States, France, Italy, Germany, Spain, Finland, Sweden, Norway, Austria, the Netherlands, Russia, Ukraine, Korea, Japan, Australia and South Africa.

As the youngest driving force in the new generation of artists, participants born in the 80s and 90s made up 86.5% of the artists at the Art Fair, with 70% of them born in the 90s, establishing them as the backbone of the exhibition. Artists born after the millennial also experienced rapid growth, accounting for 16.7% of the exhibition and emerging as an unignorable new creative force. This reflects the distinctive characteristics of “Young, Contemporary, and Future” of the Graduates Art Fair.

In view of the pursuit of innovation, Blue Moon highly resembles the Graduates Art Fair. Since its establishment, the Graduates Art Fair has always been committed to promoting original art created by young people, and providing a platform for artistic innovation. As the chief sponsor of the event, Blue Moon closely monitors the growth of China’s original creative force. While insisting on innovation-driven, the company constantly creates new cleaning products to enhance consumers’ cleaning experience for a better life. Sharing the same pursuit, both parties have supported nearly 5,800 young artists in the past ten years, empowering the new generation of artists to embark on their creative journeys.

Amid the Nationwide Sports Trend, Blue Moon and Graduates Art Fair Organize “Blue Action”

In recent years, the growing popularity of sports has gradually become a lifestyle trend. As a professional home cleaning solution provider, Blue Moon has always resonated with the development of society. At this year's Graduates Art Fair, Blue Moon launched the “Blue Action- ‘Art’ Exercise for Everyone” public art zone, through offering rich and diverse art content and experience, the audience can feel the beauty of art, sports and cleanliness.

It has been reported that the “Blue Action” invited sports-themed submissions from children and young people aged 3-18, with 140 outstanding works selected for display. It also invited running maps from the public, which were re-created by the artists to a “running painting” art installation. The project was supported by the Music Broadcasting Department of Hubei Media Group and the Wuhan Teenager and Children’s Library, as well as enthusiastic responses from many local children’s art institutions in Wuhan. At present, the invitation of works by “Blue Action” has been concluded, and the exhibition has officially started. At this year's Graduates Art Fair, the audience may see the excellent sports-themed works, and interact with “running painting” art installation.

The "Blue Action - ‘Art’ Exercise for Everyone" public art project ingeniously combines popular art with the "sports for all" concept. By promoting this "art + sports" approach, the event aims to encourage people to participate in art activities through co-creation, offline interactions and other methods, allowing them to embrace a healthy life with sports, experience exercise at the complement of clean living, and radiate more positive energy through sports engagement.

Blue Moon Fulfills Its Corporate Social Responsibility by Actively Participating in Social Welfare Activities

As the old Chinese saying goes, "realization is the beginning of actions, and actions are the accomplishment of realization". Social welfare requires practical actions to support before it can achieve greater and more stable development. Blue Moon is committed to upholding its ESG principle of "better products (services), healthier environment, and greater society" and devoting itself to social welfare activities. In May 2022, the Group established Guangzhou Blue Moon Charity Foundation to perform professional and sustainable operations of social welfare projects.

Li Yifei, Chairman of the Graduates Art Fair, shared at the opening ceremony that since its debut in 2012, Graduates Art Fair has always been committed to identifying, nurturing and promoting young artists, sparing no effort in publicizing, recommending and showcasing young artists and their works to society. Such efforts have provided great support to young artists in their initial development stages. The 3rd Graduates Art Fair (Wuhan), with Blue Moon as the chief sponsor demonstrates the Group’s great emphasis on future originality development in China and Blue Moon’s persistence in innovation, which will underpin the development of cultural art and aesthetic education in society. The "Blue Action - ‘Art’ Exercise for Everyone" public art project jointly organized by Blue Moon and Graduates Art Fair also allows more people to participate in art creation and exhibit the charm of art to the public. 

In addition to sponsoring the Graduates Art Fair and supporting cultural and sports development, Blue Moon and the Blue Moon Charity Foundation have also launched a number of social welfare activities in areas such as hygiene and health, anti-epidemic and disaster relief. These include supporting the "Healthy Angel" campaign and "Smart Woman" series activities to promote the concept of cleanliness and health; Organizing anti-epidemic and disaster relief efforts such as donating anti-epidemic materials in Guangzhou and assisting with fire disaster relief operation in Jieshi Town, Banan District, Chongqing to aid front-line anti-epidemic and disaster relief endeavors.

Giving equal attention to corporate development and fulfilling social responsibility is Blue Moon’s long-term pursuit and value orientation. Xu Yuling, Deputy General Manager of Blue Moon, stated at the opening ceremony of the Graduates Art Fair that looking ahead, Blue Moon will continue to hold fast to its ESG principle of "Better products (services), healthier environment, and greater society", pay attention to the originality development of young people in China and contribute to the development of social, cultural and art endeavors. At the same time, the Group will continue to drive high-quality growth with innovation, constantly upgrade products and services, promote clean lifestyle to help Chinese families realize their aspirations for a better life.