On 10 May, the authoritative organization Chnbrand released the 2025 China Brand Power Index (C-BPI) report. The C-BPI index, which is China's first and most influential brand valuation system, has long been regarded as the wind vane for brands in China.

With outstanding brand power, Blue Moon ranked first in the liquid laundry detergent and liquid soap categories, winning the "Golden Brand" title again and maintaining its No. 1 position in C-BPI in two categories for 15 consecutive years — a record that is extremely rare in the history of C-BPI rankings. The achievement not only speaks volumes to the industry benchmark Blue Moon has set, but also highlights its long-term competitiveness amid changing consumption trends.

Blue Moon has been committed to growing user value for a long time, with technological innovation giving it the drive to continuously launch high-quality products that can meet consumers’ evolving needs. In the liquid laundry detergent realm, Blue Moon has championed such benchmark products as Deep Clean Care Liquid Laundry Detergent, and Supreme biotechnology liquid laundry detergent, and introduced the innovative “Three Professional Laundry Tips” scientific laundry method. Thanks to interactive online and offline knowledge marketing activities, the system has turned professional laundry knowledge into simple and easy-to-understand solutions, effectively helping consumers solve various laundry problems, marking a transformative leap made by the Group from offering single products to providing comprehensive “product & service” solutions, and building for itself a unique competitive barrier in the market.

Alongside the continuously expanding household cleaning product market, consumers have become increasingly demanding of the quality and environmental performance of different products. Leveraging its technological accumulation and established brand presence, Blue Moon has continued to lead market upgrades. The fact that it has held the top positions on the C-BPI lists for 15 years in a row bears witness to its successful “long-term thinking” as an example for the industry.

Market analysis has shown that, with integrated advantages in brand power and product power, Blue Moon is likely to continue to benefit from the structural upgrade of the household cleaning industry and see the release of its long-term growth potential.